Unlock the Power of your data

Time relevance

Offer product when the customer needs it (as opposed to offering something they bought just yesterday – which culminates in perceptions of spam, and adds to customer annoyance levels).

Family relevance

Understand that the purchaser has a family to care for, and recommend what makes sense in this regard.

Budget relevance

Analyses spending habits and increasing conversion by offering products that are within the right price range for both the budget-conscious consumer and the affluent quality purchaser.

Brand relevance

Brand affinity; complementary brands and products.

Needs relevance

Contextual patterns; needs anticipation; customer lifecycle.

Unlock the Power of your data

Leverage your data for hyper-personalisation in order to find more relevance and move

the dials on true loyalty metrics.

EngageMax is central to delivering hyper-personalised engagements. EngageMax delivers Omnichannel Integration ensuring that the user receives consistent and relevant messaging across the communications medium they prefer —whether through email, mobile apps, social media, or in-store experiences. Irrelevant communication is spam. Relevant communication serves the customer, in fact puts the customer at the center of your business – and offers true customer centricity as consequence. In order to achieve this your communication has to tick the boxes of multiple dimensions of relevance: